IED Visual Arts is the fully self-contained school focusing on image and everything related to its communication.
A creative laboratory where students learn about the tools, the codes of lexicon and expression and the new techniques and technologies pertinent to designing, conveying and elaborating images.
In every area of the market, image is today's main vehicle for conveying values and meanings: it is used to communicate about widely different areas of production, such as fashion, industrial design and advertising, but also culture, politics and topics of social concern.
The way that a concept or a project is presented visually is anything but an accessory: it makes a decisive contribution to ensuring that a message is communicated successfully.
To act professionally and expertly in this field calls for an eclectic, cross-cultural background based on extensive knowledge on the one hand of the socio-cultural context where the visual designer is operating and, on the other, of the new information technologies that never cease changing the role played by imaging in communications. |
